Three suit models resulting from a collaboration between Vitale Barberis Canonico (VBC), a prestigious Italian mill, and Drake's will be available for pre-sale at Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing section, ahead of the rest of the world. In conjunction with this, a pop-up promotion will be held on the same floor from Wednesday, December 11th, and a styling and ordering event with guests from Italy is planned for Sunday, December 15th.


Drake's , established in London, England in 1977, and VBC, a long-established mill in the Biella region of Italy with over 350 years of history, have collaborated over approximately two years to create three types of custom-made fabrics: flannel, covert cloth, and 6-ply.

At this pop-up event, three suits made with this specially ordered fabric will be released exclusively at Isetan Shinjuku, ahead of the global launch of the collaborative collection in January 2020. You can get a sneak peek at the latest suits that encapsulate the appeal of both brands, which are leading the trends, and the lineup will also include coats, jackets, suits, and knitwear that are not usually available.


Furthermore, on December 15th (Sunday) during the event, Drake's Head of Sales, Chris Gums, will be visiting Isetan Shinjuku Store, Men's Building to take orders for suits and jackets from approximately 1000 types of fabrics, including custom-made fabrics, and to offer coordination advice. In addition, customers who order a suit or jacket during the event will receive a "VBC" business card holder as a gift.