"The Art of the V-Zone" is a series that proposes V-zone coordination techniques incorporating the latest themes each time. Starting this time, as an irregular series, we will introduce the outfits and V-zone coordination techniques of guests from various brands who visited Isetan Shinjuku Store, Men's Building .

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The brand was founded in 1964 by Antonio Barba, who made bespoke shirts and pajamas for his customers.
Barba . Now available not only in Italy but also in major department stores and select shops around the world. The jackets, characterized by their soft, Neapolitan tailoring, feature hand-finished buttonholes and flower holes. The collections, offering excellent value for money, are currently attracting a lot of attention. In late November, President Raffaele Barba visited Isetan Shinjuku Store, Men's Building , and offered personalized styling suggestions to each customer.

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"The foundation of dandyism lies in fashion that looks formal but incorporates playful elements, and in wearing classic pieces in a simple way," says Raffaele Barba.

He offered this perspective on men's and women's fashion: Men prioritize composition (quality) and dress in a way that satisfies them, while women are conscious of how they appear to others and how they are perceived. That's why he said with a gentle smile that he wants men to enjoy fashion with a sense of personal style.

Before presenting the three outfit suggestions, we asked him about the key points of his own outfit for the day. Proud of his Neapolitan heritage, he naturally prefers classic attire. He usually starts his outfit planning with a shirt, picking up a blue shirt and then choosing a tie with brown accents, which complements blue well. Since this was a bespoke event, he consciously dressed more formally than usual to properly entertain customers. He says a navy or gray suit is ideal for creating a polished impression.

This outfit is designed to be worn with a plain brown or brown checked jacket paired with denim jeans. The overall look is classic yet sporty. The tie's stripes are also in shades of blue, coordinating with the brown jacket and denim colors.

Paired with a paisley tie, this outfit initially gives a classic impression, but the addition of a navy jacket and beige corduroy trousers creates a dapper look. Two-pleat trousers with a slightly looser fit around the waist are ideal for a relaxed feel. Since the wide stripe pattern of the shirt makes it stand out, a simple jacket is best. When coordinating the shirt and jacket in the same color like this, you'll want to create a contrast with the trousers to add a touch of casualness. The contrast between the top and bottom, along with the material and shape of the trousers, creates a sophisticated yet playful look—a truly advanced adult outfit. After work, take off your tie and enjoy a drink.