The Spring/Summer 2020 collection from MCM by PHENOMENON, a special collaboration line between German luxury lifestyle brand MCM and PHENOMENON, will be released. It will be available for a limited time at a pop-up store at Isetan Shinjuku Store, Men's Building 1F = Promotion, starting January 22nd (Wednesday), with a worldwide pre-release.

The latest collection is themed "STRICTRY ROOTS".

MCM by Phenomenon is a collection that retains the heritage of MCM, which was founded in Munich, Germany in 1976, while being developed with the free-spirited ideas of designer Takeshi Osumi.

The pop-up store will feature the full MCM by Phenomenon collection, as well as exclusive items only available at Isetan Shinjuku. The latest collection, themed "STRICTRY ROOTS," is a message collection for people living in a genderless era.

The collaborative apparel will also be available exclusively at Isetan Shinjuku store!

The collection incorporates MCM's iconic Visetos pattern into street casual items, including acrylic boards with handles that come with clutch bags and coin cases, as well as sweatshirts featuring the Visetos pattern as a reflector throughout.

The collection includes items that express Phenomenon's unique modern street style, such as a tracksuit boldly printed with the season's visual, "SEA・SKY・ISLAND." Two types of tote bags, exclusively at Isetan Shinjuku Store , are also special items that can only be obtained at this pop-up store.


Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Leather Goods
03-3352-1111 (main representative)