Essential values that transcend time and trends, and endure throughout a lifetime.

So, what role does Mr. Polato, who serves as a "fabric creator," play within CP Company?


"My job is quite unusual even in Italy. And in reality, I'm responsible not only for the fabrics but also for the performance of the entire company. I communicate with stylists and designers and manage every process, from various research and development to design, material selection, prototype creation, and production. While other companies often have designs created by a single designer, we employ several talented designers, such as Paul Harvey and Alessandro Pungetti. I let each of them pursue their own unique approach, and ultimately, I bring it all together into a single direction for CP Company. That's my main role."

The fabric creator not only handles the creation process but also the management direction. This shows just how important fabric is to C.P. Company, and we also asked why they are so particular about fabric.

"The philosophy of CP Company, unchanged since the time of Massimo Osti, is that materials are at the heart of our research and development. Coloring, function, and fabrics are the DNA and identity that have been passed down for 50 years. Fabrics need to constantly evolve to realize different design approaches and proposals each season. That's why we are committed to developing our own ideal fabrics rather than simply reusing existing ones."

CP Company releases 10 to 15 original fabrics every season. Of course, it goes without saying that dozens of times more prototypes are created behind the scenes. All of these are exclusive fabrics developed in collaboration with suppliers, and the fact that they are given names like "Quartz" and "Eclipse" is also unique.


"By paying meticulous attention to every detail, from the resins and dyes used to the treatments, we create something truly special that is completely different from other brands. Creating things ourselves is a concept that transcends brands; it's our very DNA. We give our fabrics names rather than product numbers because we want our customers to enjoy the fact that it's not just a 'jacket,' but a 'CP Company jacket.'"

One of the most outstanding new services from CP Company is the "Bespoke Color" project, which launched this fall. This project allows users to choose and order their preferred color from over 1500 Pantone (color swatch) options.


"At the same time, we will also be releasing exclusive colors unique to each shop around the world. This project was designed to build close relationships between CP Company and end-users (consumers) and wholesalers (retailers). I believe that Isetan Men's customers, in particular, who have discerning tastes, will immediately understand the special appeal of CP Company by seeing the colors, checking the designs, and feeling the comfort when they wear the clothes. The high quality and design that allows the clothes to be worn for many years and across generations is evident from the fact that my son and daughter often ask to borrow my clothes (laughs). The motto "Value for Money," which means providing products at a fair price that matches their value, is one of the principles that we cherish."


Photo: Tatsuya Ozawa
Text: Junya Hasegawa (america)

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Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic
03-3352-1111 (main representative)