MATSUDA , an eyewear brand that enjoys overwhelming support from eyewear enthusiasts overseas, is holding a promotion at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence until November 26th (Tuesday). The promotion features a diverse eyewear collection, primarily focusing on new items from the 2019 Autumn/Winter season.


Founded in 1967, MATSUDA is a brand created by Mitsuhiro Matsuda, one of the most influential and legendary designers in the history of eyewear. It was immensely popular as an eyewear brand for the overseas market in the 80s and 90s, and was later revived in 2011 by an American design team.


This brand, which has earned high praise from overseas for its luxury eyewear made with Japan's advanced technology and carefully selected high-quality materials, is known for the intricate engraving on its frames, which are the brand's signature feature. These engravings are created by skilled craftsmen in Sabae City, Fukui Prefecture, the mecca of eyeglasses.

This promotion features a wide range of new eyeglasses designs, from metal frames to acetate frames. We invite you to come and see these beautiful eyewear pieces, which are like works of art, with their delicate carvings and intricate details, in stores.

Event Information

MATSUDA Eyewear Promotion
□October 23rd (Wednesday) - November 26th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence