PREMIATA is a long-established shoe brand with a rich history and tradition, founded in 1885 in the Marche region of Italy, and supported by major fashion houses and fashion industry professionals. The current president, Graziano Mazza, the fourth generation of the family, has maintained the high-quality shoemaking that has been cultivated over the generations, while adding contemporary elements to refresh the brand image, and has attracted attention again in recent years.

For the Fall/Winter 2019 season, the collection was themed "Evolution of the mode," and included limited edition models and winter-specific models that luxuriously utilize popular fur materials.
In particular, the "LANDER," which is only available at the Premiata Ginza flagship store and Mitsukoshi Isetan, is a model characterized by the brand's trademark "Ho" logo and a voluminous sole, and is a shoe that "combines the best features" of the brand's representative models "LUCY" and "MICK."
The popular "blue x white" color scheme is given a French touch with the addition of "red" on the sole, making it easy to coordinate with suits and jackets, as well as with fashionable sporty styles, in a sophisticated yet lighthearted way.

From Wednesday, October 30th to Tuesday, November 12th, the men's shoe section on the first basement floor of Isetan Shinjuku Store, Men's Building will be showcasing the latest collection, including the store-exclusive "LANDER" model, for a limited time.

Premiata Pop-up
□October 30th (Wednesday) - November 12th (Tuesday)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes