Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, has launched a new line of products from Mountain of Moods, a brand created by Masakazu Fukuyama, a lifestyle creator who is a former top snowboard rider and currently works as a professional stream fisherman.


Mountain of Moods has moved its atelier from Daikanyama, Tokyo, where it had been based for many years, to Minakami, Gunma Prefecture, to more deeply experience the wonders of nature and dedicate itself to translating them into design.
In an active mountain lifestyle, only truly essential items and experiences are carefully selected, each with a reason behind it. The apparel, created through extensive field testing, incorporates functional elements unique to a former snowboarder, resulting in an urban outdoor lineup.


This fleece jacket, of course, uses the high-performance material "Polartec High Loft Fleece." It has a high level of nap for excellent heat retention, and its high breathability means it won't get stuffy even when you sweat, and it dries quickly. Furthermore, ripstop fabric is used in areas prone to wear, which enhances durability and also serves as a design accent. This fleece jacket is truly exceptional in every way.

This field jacket, made with original fabric, underwent extensive field testing in various environments within the mountains of Minakami, making it the pinnacle of multi-purpose jackets suitable for everything from outdoor adventures to urban styles.
Beyond its high functionality, the real appeal of this brand lies in its silhouette when worn. The "functional beauty" of the garments, meticulously designed to suit Asian body types and not restrict movement, is something we encourage you to experience firsthand by trying them on in-store.