CHOYA, a company that has been making traditional shirts for over 130 years since its founding, will be holding a promotion starting Wednesday, October 23rd. They will be showcasing "Choya Shirts," which were exhibited at "Pitti Immagine Uomo" in Florence, Italy, and received praise for their uniquely Japanese craftsmanship, for a limited time.

Choya Shirts is a brand that thoroughly pursues Japanese craftsmanship. At its core lies meticulous manufacturing.

CHOYA is renowned for its comfortable feel and meticulous tailoring, produced in domestic factories. Among the brand's lineup, the "Choya Shirt," which will be unveiled this time, is a prime example of their commitment to Japanese craftsmanship.

From the raw cotton used for the fabric to spinning, processing, sewing, and specifications, these shirts are made entirely in Japan, with production limited to just one shirt per day. Currently, only a select few craftsmen are capable of sewing, and each shirt embodies Japan's world-class craftsmanship.


The material used in Choya shirts is a hybrid raw cotton called "Master Seed®," and to express the superior quality of Choya shirts, they use Master Seed extra-fine 120-count double-ply yarn. The fabric, woven at low speed on shuttle looms—now rare—in domestic spinning mills, retains the beauty and texture of the raw cotton while having a distinctive fullness. The processing is also done with low tension to avoid putting stress on the fabric, resulting in a beautiful white color and silky texture that exudes elegance when worn.


Furthermore, one of the greatest appeals of Choya shirts is their unique three-dimensional design, which incorporates all the know-how cultivated over many years not only in ready-made garments but also in bespoke tailoring. They pursue the ultimate in a beautiful silhouette that softly fits the curves of the body and in terms of comfort.
Because it makes extensive use of curves to create a three-dimensional effect, this garment is sewn slowly and smoothly at half the normal speed, resulting in beautifully precise stitching down to the smallest detail—a sewing specification that can be described as the pinnacle of machine-made garments.

This time, the "Choya Shirt" is available in a variety of collar styles and colors/patterns. Why not take this opportunity to experience the excellence of Japanese craftsmanship?

CHOYA Promotion
□October 23rd (Wednesday) - 29th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties
03-3352-1111 (main representative)
For inquiries via email, please click here.