From Wednesday, October 16th, a pop-up shop for Camoshita UNITED ARROWS will open on the 5th floor Isetan Shinjuku Store, Men's Building in the men's tailored clothing section. Anyone with even a slight knowledge of men's fashion will surely know the name Yasuhito Kamoshita. As the creative director of United Arrows (hereinafter UA), he has been featured in numerous media outlets both domestically and internationally, thanks to the breadth and depth of his knowledge, as well as the exquisite originality of his styling.

Despite always being in a position to set trends, Kamoshida never wears fashionable items. Or rather, according to Kamoshida, that is the trend at UA, but his item selection and coordination are always on the edge of the curve or slider, going right off the beaten path. Yet, at first glance, he skillfully combines ordinary clothes to create a style that can't be found anywhere else. He calls himself a "contrarian," and this is why people in the industry say, "Kamoshida's style is inimitable, but Kamoshida's style is the coolest." Everyone would agree that he is a one-of-a-kind, solitary figure.


Despite having an account, he doesn't frequently post on social media, and when he does upload something, it's just a snapshot of his daily life—a view from his hotel window or a photo of him smiling with close friends. Unlike many influencers, he doesn't showcase diverse outfits or post sophisticated portraits. Yet, on other accounts, there are a variety of cool snapshots of Kamoshida—standing at Pitti Uomo, chatting with celebrities, spotted on the street—and the hashtag #kamoshitayasuto is being spread from fashion accounts all over the world. In this way, he never says much and doesn't share his own thoughts; he 's truly an influencer unlike any other.

Kamoshita United Arrows is a signature brand directed by Mr. Kamoshita. Launched in 2007, it has only been sold domestically through United Arrows (hereinafter UA), so it is often perceived as just one line of UA's original brands. However, it has exhibited at Pitti Uomo since its inception and has gained recognition as a men's brand. In 2013, it caused a stir in the Japanese fashion industry when it became the first brand from outside Europe to win the Pitti Immagine Uomo Grand Prize, awarded to the most outstanding collection of the season. It is carried by famous select shops overseas, including TRUNK, one of London's most sophisticated select shops known for being frequented by famous artists. Mr. Kamoshita's eyes drooped with joy as he recounted how a rock star had actually bought a Kamoshita United Arrows 4-button double-breasted navy jacket. Indeed, Kamoshita United Arrows is highly regarded overseas as well.


Last spring, when I heard that he had retired from UA, I couldn't believe my ears. It felt like just yesterday that he showed me his bandaged hand, laughing, saying, "I was accompanying my son to his little league baseball games," his tanned smile. As soon as he set up his own office and established a system that would allow him to work as an external director while maintaining a contract with UA, he took on the role of Creative Director at PAUL STUART , which surprised everyone. With expectations high for his future activities, it has been announced that his collection will be launched in various select shops across Japan, including ISETAN MEN'S .

Scratching his head and saying, "I don't know anything other than UA," Yasuhito Kamoshida ISETAN MEN'S , he will introduce effortless classic total wear as well as mixed coordinates with other brands. "It might be interesting to mix it with the edgy designer brands in ISETAN MEN'S ," he said, suggesting that we can expect to see the brilliance of Kamoshida's unique styling.



Special items for ISETAN MEN'S store include belted tie-lock coats and checked CPO jackets. These are trend items promoted by Kamoshita United Arrows, and they reflect Mr. Kamoshita's rebellious spirit. "Everywhere is saying that brown is the trend color these days, and it's bothering me. If brown is banned, I won't have anything to wear." Saying this, with his arms crossed, the gentle, hornless demon is always gazing into the distance.

Event Information

Kamoshita United Arrows Pop-up Store
□October 16th (Wednesday) - 22nd (Tuesday)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing
*Yasuhito Kamoshida is scheduled to visit on Saturday, October 19th.

Photo: Tatsuya Ozawa
Text: Yasuyuki Ikeda