EVENT
2019.10.18 update

Crimson lipstick covers the Black Watch pattern!? MINI and ISETAN MEN'S collaborate.

10.23 Wed -11.12 Tue
Isetan Shinjuku Store, Men's Building all floors
MINI, a car brand established in 2001 by the German automobile company BMW, announced on Thursday, October 3rd, that, in conjunction with the sale of the new MINI Clubman, they will be collaborating with MINI to offer a high-quality lifestyle. This collaboration will begin on Wednesday, October 23rd.


  1. ISETAN MEN'S and MINI are holding a special event in collaboration.
  2. A sophisticated lifestyle proposed with the new MINI Clubman
    1. A new door opens precisely because you know who you are.
    2. This month's shopping goal is "inner refinement."
    3. By treating others with genuine hospitality, you can also improve your own aesthetic sense.
    4. Creating a comfortable space also sharpens one's sense of style.
    5. Embark on a journey to discover a new world with exciting travel gear.
    6. Explore the city using a hotel where tradition and modernity coexist as your base.
    7. Sophisticated style. Functional form.

ISETAN MEN'S and MINI are holding a special event in collaboration.

The new MINI Clubman, unveiled on Thursday, October 3rd, is a model characterized by its double-hinged luggage compartment doors. ISETAN MEN'S philosophy of constantly opening new doors and shaping the trends of the times resonated with the concept of "OPEN MORE DOORS. A different choice opens the door to a new sensibility," leading to this collaboration.

In this project, from Wednesday, October 23rd to Tuesday, November 12th, items selected with the new MINI Clubman's new color, "Indian Summer Red," as the key color will be highlighted on each floor Isetan Shinjuku Store, Men's Building . For three days only, from Friday, October 25th to Sunday, October 27th, the new MINI Clubman will be on special display in front of the main entrance on the 1st floor Isetan Shinjuku Store, Men's Building proposing a sophisticated and high-quality lifestyle.

Furthermore, from Tuesday, October 29th to Friday, November 29th, the BMW Group Terrace store in Marunouchi, Chiyoda-ku, will not only display the new MINI Clubman but also host a special pop-up event showcasing the product.



A sophisticated lifestyle proposed with the new MINI Clubman

A new door to your sensibilities will open. The triggers for this are scattered throughout various aspects of your daily life. For example, try wearing clothes in a new color you haven't worn much before. Indian Summer Red, which stands out against the cityscape, would be perfect. Or, you might get a new travel bag and travel to a place that seems likely to refine your aesthetic sense. Such small, exciting experiences might awaken dormant senses.


A new door opens precisely because you know who you are.



Incorporating luxurious materials into sneakers has given rise to a new style.

DAMI

Custom-made sneakers: 220,000 yen
■ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes


This month's shopping goal is "inner refinement."



Discover new encounters through fragrance.

ROADS

Eau de Parfum: 18,700 yen

■ Isetan Shinjuku Store, Men's Building 1st Floor = Fragrance

Gentle skincare with naturally derived ingredients.

CIGARO

Skincare Set ¥8,140 (Includes Classic Face & Body Cleansing Soap 120g, Skin Conditioner 100ml, Face Wash 90g, and a Large Wooden Box)
■ Isetan Shinjuku Store, Men's Building 1st Floor = Cosmetics


By treating others with genuine hospitality, you can also improve your own aesthetic sense.



Hospitality for guests begins with providing comfortable seating.

CASSINA/Cassina ixc.

Cab Armless Chair: ¥217,800
■Main Building 5th Floor = Living Room / Cassina ixc.


Creating a comfortable space also sharpens one's sense of style.



A flower box that will surprise and move you.
Preserved flower box (Medium size): ¥17,380
■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

A new concept speaker born in Scandinavia.
Below: VIFA/Veefa
Wifa Wireless Speaker "Helsinki" Straight Black ¥62,700
■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence


Embark on a journey to discover a new world with exciting travel gear.



Embark on a journey that opens new doors with a special travel bag.
Top: The London Square ¥125,400 Bottom: 20-inch Trolley Case ¥236,500
*The products shown are not made-to-order items.
For custom orders, please contact our staff separately.
■ Isetan Shinjuku Store, Men's Building B1F = Luggage


Explore the city using a hotel where tradition and modernity coexist as your base.



If you want to enjoy the colors, choose a well-tailored garment.
Above: ISAIA
Jacket: 297,000 yen
■ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing

Change the look of your eyes with new sunglasses.
Bottom: MYKITA
Sunglasses ¥69,300
■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence


Sophisticated style. Functional form.



Functional and stylish. Smart and practical. The New MINI Clubman marks the beginning of a new culture. It exudes the distinctive MINI character that you can feel at a glance, along with the elegance and aura of British origin.

Event Information

"OPEN MORE DOORS." MINI × ISETAN MEN'S
 □October 23, 2019 (Wednesday) - November 12, 2019 (Tuesday)
□ Isetan Shinjuku Store, Men's Building all floors
*From October 25th (Fri) to 27th (Sun), the "MINI Clubman" will be on special display in front of the main entrance on the 1st floor Isetan Shinjuku Store, Men's Building . Click here to search for a "MINI CLUBMAN" test drive vehicle.
https://d.mini.jp/testdrive/

MINI × ISETAN MEN'S
 □October 29th (Tuesday) - November 29th (Friday)
□BMW Group Terrace (1-9-2 Marunouchi, Chiyoda-ku, Tokyo)

*All prices include tax.
*Items without a listed price are for reference only.
*Quantities are limited, so please forgive us if the item is out of stock.

inquiry
03-3352-1111 (main representative)

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