PICEA is a knitwear brand that uses "baby cashmere," which is made from the first downy hair collected from goats less than one year old, known as the "pinnacle of cashmere." Isetan Shinjuku Store, Men's Building 1F = Sweaters & Casual Shirts will be promoting the brand from October 2nd.



PICEA's knitwear uses cashmere produced in Inner Mongolia, China, which is considered to be of the highest quality among cashmere products. They handle all aspects of production in-house, from wool processing and spinning to dyeing and knitting. Under a strict management system that includes goat farming, they have achieved traceability that allows them to trace the product back to the raw material. Along with guaranteeing quality, they continue to produce their products at one of the few partner factories in the world that produce safe and secure products.

Furthermore, concerned about the increasingly harsh environment surrounding cashmere goats, including desertification and grassland degradation, we are working to create products that explore new possibilities for cashmere, in order to realize sustainable manufacturing that protects the nomadic regions of Inner Mongolia.


This promotion features seven exclusive garments from PICEA, made with 100% baby cashmere, available only at Mitsukoshi Isetan. The lineup includes the ever-popular lightweight jersey sweater series, perfect for layering, as well as new cable knit and rib knit crewneck sweaters. These items boast simple designs but meticulous attention to detail, a feel that sets them apart from other materials, and vibrant colors.


Furthermore, accessories such as scarves, knit hats, and hand warmers will also be available. In addition to PICEA's clothing, these items feature simple designs that are easy to coordinate, and the luxurious use of 100% baby cashmere is also a major draw.

We invite you to experience firsthand the comforting warmth and exquisite texture that Picea creates.

Pise Akamere Promotion
□October 2nd (Wednesday) - 8th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts

Photo & Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Cosmetics
03-3352-1111 (main representative)
For inquiries via email, please click here.