Fujifilm's popular "ASTALIFT" brand, which focuses on anti-aging care (*1), is finally launching a men's skincare series called "ASTALIFT MEN." Ahead of its nationwide release on November 1st (Friday), it will be available for pre-sale at a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 1F Cosmetics from October 16th (Wednesday). At the same time, a limited number of collaboration kits will be released, containing four products from the series, including a jelly-type serum and lotion, along with a mini bag from the Italian brand ZANELLATO.

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[Feature] The new standard in men's skincare: The development story of Fujifilm's "ASTALIFT MEN," recommended by Toshiki Toga.

The lineup includes four products: serum, facial cleanser, toner, and lotion.

Astalift is an anti-aging (*1) brand launched in 2007 by Fujifilm, utilizing its unique technologies such as collagen technology and nanotechnology cultivated over many years in the field of photography. The skincare series, which contains nano-emulsified astaxanthin (*2) with excellent beauty benefits, has been well-received by women, and a men's series has been desired for a long time.



The long-awaited Astalift Men is a men's skincare series designed to guide men's skin, which is prone to dryness and damage from daily sun exposure and shaving, towards healthy skin appropriate for their age. The jelly-type pre-serum, lotion, and emulsion contain the beauty ingredients "nano-astaxanthin" (*2) and "three types of collagen" (*3). They lead to healthy skin full of moisture and firmness. All four products, including the facial cleanser, contain ingredients that condition men's skin, which tends to dry out from sun exposure and shaving.


The fragrance, which is a key feature of all four products, is a citrus green scent that combines fresh freshness with elegant sweetness. The non-greasy, refreshing feel makes for a pleasant skincare experience.

A limited edition collaboration kit with Italian bag brand Zanellato is now available.

A collaboration kit featuring four products from the Astalift Men series of men's skincare products and a Zanellato mini bag will be released on Wednesday, October 16th at the Isetan online store and a limited-time pop-up store on the 1st floor of Isetan Shinjuku Store, Men's Building with a total of 100 kits available.

This collaboration is produced by Toshiki Toga, former editor-in-chief of Men's Club magazine, and features a new type of mini bag adorned with Zanellato's iconic wave pattern, "BLANDINE," as a set of four items.

Designed for everyday use as a pouch, the interior of this mini bag, made of PVC-coated fabric, is based on Astalift Men's key color, red, and the details, such as the handles, have been carefully considered, resulting in a sophisticated mini bag for adults.

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[Feature] The new standard in men's skincare: The development story of Fujifilm's "ASTALIFT MEN," recommended by Toshiki Toga.



Photo & Text: ISETAN MEN'S net

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