Santa Maria Novella | Launches "Hydralia" Series Aimed at Hydrating All Skin Types

Three types of face and décolleté products plus a cream for comprehensive hydration.
Three new products have been added to the "Hydralia" series, which works on all skin types and aims for thorough hydration. For more effective skincare, use the "Hydralia Cream (left)" to protect and moisturize the skin, along with the cleansing cream "Hydralia Gentle Exfoliating Mask (center left)," the gel "Hydralia Essence (center right)," and the gel mask "Hydralia Sleeping Mask (right)" as a complete line.

Hydralia Gentle Exfoliating Mask: ¥14,300 (100mL)
Hydralia Gentle Exfoliating Mask gently removes dead skin cells with biodegradable scrub particles, while papaya fruit extract, lactic acid bacteria culture lysate, and Bacillus ferment provide cleansing benefits. To use, spread the cream onto a wet face and décolleté, avoiding the eye area, and gently massage until it lathers into a creamy foam. Then rinse or wipe off with a damp towel.

Hydralia Essence: 12,100 yen (30mL)
Hydralia Essence is a refreshing and moisturizing gel that is best used after toner. It prepares the skin for subsequent treatments. To use, apply a small amount to your face and neck and gently spread it with your fingers after applying toner.

Hydralia Sleeping Mask: ¥17,160 (50mL)
Hydralia Sleeping Mask is a gel mask that deeply moisturizes dry skin. When used every night, the natural ingredients it contains help to condition the skin. To use, after thoroughly washing your face before going to bed, apply evenly and leave it on overnight. The next morning, wash your face as usual.
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*All prices include tax.
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