Japanese fashion brand UNUSED will be holding a limited-time promotion called "UNUSED Sustainable Creation" at Isetan Shinjuku Store, Men's Building 2nd floor = Men's Creators from Wednesday, October 2nd to Tuesday, October 8th.


UNUSED creates clothing based on the concept of "removing and deconstructing conceptual frameworks and proposing new forms of existence," pursuing the essence of design, comfort, and functional beauty by improving upon past works from a new perspective without preconceived notions.
Incorporating the loose feel of vintage clothing while also incorporating elements of high-end and street brands, the brand advocates an original style and has received high praise from women as well as men, thanks to its unisex collections.



In this limited-time promotion, UNUSED proposes sustainable manufacturing through a consistent project in which they themselves search for, purchase, and create vintage clothing that is suitable for expressing the brand's worldview.
By "deconstructing" and "reconstructing," the items undergo sizing changes and added details, resulting in a collection of one-of-a-kind vintage clothing infused with the unique essence of UNUSED, each piece being something you can only find here.

Unused Promotion
□October 2nd (Wednesday) - 8th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators

Text: ISETAN MEN'S net

*All prices are exclusive of tax. The consumption tax rate will change from October 1, 2019.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
For inquiries via email, please click here.