GEOX a shoe brand that combines innovative technology with Italian fashion, having obtained patented technology in over 60 countries worldwide for its "breathing shoes."

From Wednesday, September 18th to Tuesday, September 24th, a pop-up shop will be held at the men's shoe section on the first basement floor Isetan Shinjuku Store, Men's Building In addition, the racing machine of the Formula E Championship team GEOX DRAGON will be unveiled for the first time in Japan at the main entrance on the first floor.
Additionally, during the event, original shoes worn by Team Geox Dragon's pit crew will be available for limited sale.



Geox became the title partner of the American racing team DRAGON in the "ABB FIA Formula E Championship," and as Team Geox Dragon, participated in the electric formula car race, which does not use fossil fuels, starting from Season 5, held from December 2018 to July 2019.
The demanding conditions of Formula E motor racing provide Geox with the ideal environment for developing new technologies that further enhance its world-renowned patented technologies and performance.

We provide drivers and team members with highly breathable shoes and apparel, supporting maximum comfort from racetracks around the world to travel and training sessions.
In addition to continuous technological innovation, sustainability and respect for the environment are fundamental values of Geox, making its connection with Formula E a natural progression.




These limited-edition shoes are the same special pair worn by the pit crew who support racing teams. They are equipped with Geox's latest technology to ensure the crew can perform at a high level even in challenging conditions. They are available in two colors: white and black.
These shoes are exclusive to Isetan Shinjuku Store, Men's Building , and are only available in Japan, making them a valuable addition to any Formula E fan's collection.



The most distinctive feature of Geox shoes, developed as "breathable shoes," is undoubtedly their breathability.
The structure, which incorporates a membrane (waterproof, permeable, protective film), allows moisture inside the shoe to be expelled to the outside while simultaneously blocking moisture from the outside, keeping your feet comfortable at all times.
Furthermore, each item incorporates different materials and technologies to maintain optimal comfort, making it an essential and cutting-edge solution for enjoying functional shoes daily and fashionably.


Furthermore, in pursuit of "modern comfort" using more advanced solutions and technologies, the company conducts daily research and experiments in its laboratory located at its headquarters, incorporating superior features such as breathability, thermal stability, and waterproofing into its shoes.

These shoes embody the latest technology developed by Geox, a brand that can be proudly presented to the world.
We encourage you to come and see their technical prowess for yourself at Isetan Shinjuku Store, Men's Building during this period.

Geox Pop-up Shop
■September 18th (Wednesday) - 24th (Tuesday)
■ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

The racing car of the Formula E Championship team GEOX DRAGON will be on display.
■September 18th (Wednesday) - 24th (Tuesday)
■ Isetan Shinjuku Store, Men's Building , 1st Floor = Main Entrance

Text: ISETAN MEN'S net

*All prices are exclusive of tax. The consumption tax rate will change from October 1, 2019.


inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)
For inquiries via email, please click here.