SMYTHSON , a long-established British brand, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F, Seasonal Goods & Hats, from Wednesday, September 11th to Tuesday, September 17th. In addition, for five days only, starting Wednesday, September 11th, they will be offering a special personalization event featuring calligraphy artwork, in addition to their regular engraving service. Experience SMYTHSON 's new service faster than anyone else in Japan!
The biggest highlight of this promotion is the artwork service, which will be held for a limited time of five days starting September 11th (Wednesday), featuring the brand's calligraphy machine, making its debut in Japan. During the period, customers can specify their desired colors and designs for their purchased notebooks or diaries, and a dedicated calligrapher from the brand's headquarters will create dynamic and free-spirited artwork on the spot.
Beyond traditional personalization methods like adding initials or motifs to your belongings, this service transforms heartfelt messages for friends and loved ones into unique, one-of-a-kind pieces accompanied by beautiful artwork.


A wide selection of 2020 diaries
This promotion also focuses on the 2020 edition of the diary. The "Panama Diary (with pocket)," featuring a beautiful cover in a variety of colors and using pale blue featherweight paper, is a popular item representing the brand loved around the world. In 2020, in addition to the standard colors and new colors, COOL GREY will be available as a Mitsukoshi Isetan exclusive color. Furthermore, a wide variety of other models are also available, including the same model with a pen and the B5 size "SOHO Diary." Take this opportunity to use our personalization service as well.

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SMYTHSON Promotion
□September 11th (Wednesday) - 17th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats

"Calligraphy Artwork" Service
□September 11th (Wed) - 15th (Sun), 1pm - 6pm each day *During the exhibition period, customers who purchase a notebook or diary will receive free artwork from our official calligrapher in the UK upon request.
*During busy periods, your order may be delivered at a later date.
*We do not offer services outside of this period. Thank you for your understanding.

Free "engraving" service
□September 11th (Wed) - 15th (Sun), 1pm - 6pm each day *During the event, customers who purchase notebooks, diaries, or leather goods can request a free initial engraving service on the cover by our staff who have acquired stamping skills.
*The free "engraving" service is only available to those who do not select the "calligraphy artwork" service.
*Depending on the shape, some products may not be eligible for engraving.
*During busy periods, your order may be delivered on a later date.
*From Monday, September 16th onwards, we will accept orders on a paid basis. (Price: Motif 1,620 yen, single alphabet letter 756 yen)

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)
For inquiries via email, please click here.