EVENT
2019.08.06 update

ANREALAGE | The Fall/Winter 2019 collection, themed around "details," has arrived. PORTER collaboration bags are also available for pre-order at the Isetan online store.

08.07 Wed -08.20 Tue
Isetan Shinjuku Men's Building 2F Men's Creators
The theme that designer Kunihiko Morinaga chose for his Fall/Winter 2019 collection was "DETAIL".
The ANREALAGE promotion, which will be held from Wednesday, August 7th at Isetan Shinjuku Store, Men's Building 2nd floor = Men's Creators, will feature the new collection for this season.


In today's world, where we often see clothes on smartphone screens, we want to express through fashion what cannot be conveyed on a screen. This season's collection, imbued with that sentiment, focuses on the scale (representation) of clothing, something that cannot be felt on a screen.


For this collection, details such as cuffs, pockets, and collars were revealed in advance on Instagram before the show. However, it was revealed at the show that these details, which appeared as parts of the garment on screen, were actually enlarged to 300% of their original size, and were expressed not as parts of the garment, but as the main focus of the garment itself.
"ZOOM POLO SHIRT" 23,000 yen + tax

This season, ANREALAGE presented a collection that stirs the senses by actually seeing and wearing clothes, rather than conveying their true nature or scale through photography.

This promotion will feature new items from the 2019 Fall/Winter collection, as well as the 150% scale polo shirt, which will be available at this store before anywhere else.


Left: "SCALE WALLET SHOULDER BAG" ¥32,000 + tax
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Right: "SCALE WALLET CRATCH BAG" ¥36,000 + tax
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*Scheduled to be displayed and sales to begin at 10:00 AM on Wednesday, August 7th.
*Scheduled to be shipped sequentially from late November onwards.

Additionally, Isetan Online Store is accepting pre-orders for a 300% scale wallet created in collaboration with PORTER . This shoulder bag and clutch bag are based on PORTER 's classic tri-fold wallet, scaled up to 300%, transforming the wallet's functions into those of a bag. The card pockets are repurposed for iPad storage, and the coin purse for smartphone storage.


ANREALAGE Promotion
□August 7th (Wednesday) - August 20th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators

Text: ISETAN MEN'S net

*All prices are exclusive of tax.
*The consumption tax rate will change from October 1st, 2019 (Tuesday).
*iPad is a registered trademark of Apple Inc.
* We do not sell iPads themselves.

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03-3352-1111 (main representative)

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