Super by RetroSuperfuture, an Italian eyewear brand known for its bold and unique designs such as "all-lens sunglasses," will open a pop-up shop at Isetan Shinjuku Store, Men's Building 2F = Men's Creators from July 31st (Wednesday).
During the event, new eyewear not yet released in Japan will be available exclusively at Isetan Shinjuku Store, Men's Building , and a DJ performance by MURO, a world-renowned Japanese designer, will be held for one day only on August 4th (Sunday).


SUPER BY RETROSUPERFUTURE® was founded in 2007 by the Italian creative group "SUPER BY RETROSUPERFUTURE®". Creating timeless yet iconic and high-quality eyewear, it quickly became a leading name in the scene.

The brand, which is favored by celebrities worldwide, releases unique and cutting-edge eyewear. Their innovative "all-lens sunglasses," which incorporate the same material as the lenses into the frames, are still fresh in our memories. At this pop-up store, the brand's Spring/Summer 2019 collection will be showcased, including the pre-release of the "REED TURBO" model, which is not yet available in Japan.


The iconic "REED" model, which combines a sporty frame with street elements, features a rounded Italian acetate frame and lenses that wrap around the face. Based on this, the new "REED TURBO" boasts a colorful body in red, lime green, and white, adorned with "RETROSUPERFUTURE" lettering, resulting in a street-style pair of sunglasses. These sunglasses, which are not yet available in Japan, combine the glossy texture of acetate with a playful touch of vibrant color palette and graphics, and will be exclusively available Isetan Shinjuku Store, Men's Building .


Furthermore, on August 4th (Sunday) during the event, there will be a DJ performance featuring MURO, a leading figure in the Japanese HIPHOP scene. This will be a special opportunity to fully experience the world of SUPER BY RETROSUPERFUTURE®.

Event Information

Super by Retro Superfuture Pop-up

□July 31st (Wednesday) - August 13th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators

MURO DJ Performance

□Sunday, August 4th, 4:00 PM - 6:00 PM *Please note that due to unforeseen circumstances, the visit may be canceled or changed, or the staff may be absent during certain times.

►Click here for a list of events taking place Isetan Shinjuku Store, Men's Building on Wednesday, July 31st.

Text: ISETAN MEN'S net

＊All prices include tax.

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