A capsule collection in collaboration with Coca-Cola from FACETASM's FALL WINTER 2019 COLLECTION will be launched globally on Wednesday, July 10, 2019.

In Japan, a limited-time pop-up store, featuring the brand's first domestic release, will be held at Isetan Shinjuku Store, Men's Building 2F, Men's Creators, from July 10th (Wed) to July 23rd (Tue).

We hope you enjoy the unique atmosphere created by the convergence of two completely different industries and brands.

Designer Hiromichi Ochiai visited The Coca-Cola Company (US headquarters) in Atlanta and drew inspiration from the vast amount of materials he found there, as well as his own vintage Coca-Cola workwear, to create a 22-piece capsule collection that combines the happy worldview unique to Coca-Cola.

"IT'S THE REAL THING," which was used as the slogan for Coca-Cola in 1969, celebrates its 50th anniversary this year. Facetasm resonates with this slogan, and it is featured on all of their items along with the "FACETASM" logo.

Regarding the collaboration, Ochiai said, "Coca-Cola is a brand loved by everyone, and by partnering with such a company, we can reach even more customers with FACETASM. We thought this project would be a great opportunity for the brand to undergo a major transformation and for a new trend to emerge. In this project, we have created a mashup of 'street' and 'luxury,' and we hope that people will enjoy the atmosphere created by the overlapping of two completely different industries and brands."

In addition to the pre-release, this pop-up store will exclusively sell four special items from the capsule collection—a jacket, shirt, shorts, and pants—that replace the workwear pieces with denim material.

See our product lineup here.