A pop-up store for the "THUNDERBOLT PROJECT," a joint project between Hiroshi Fujiwara's FRAGMENT and Pokémon, will be held for a limited time from July 17th (Wed) to July 30th (Tue), 2019, Isetan Shinjuku Store, Men's Building 1st floor = Promotion and Main Building 6th floor = West Park/The Stage #6 IN THE HOUSE. New items focusing on Mew and Mewtwo will be available at both venues, and a wide variety of merchandise items, a first for this collaboration, will also be lined up.

Event Information

"THUNDERBOLT PROJECT BY FRGMT & POKÉMON"

□July 17th (Wednesday) - 30th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion, Main Building 6th Floor = West Park/The Stage #6 IN THE HOUSE

Updated on Thursday, July 25th

▶Click here for a list of our product lineup

Isetan Online Store □ July 20th (Sat) 10:00 AM - July 31st (Wed) 10:00 AM
Due to various circumstances, we have temporarily suspended sales.
We sincerely apologize for any inconvenience this may cause our customers.

*This product is only available to customers who have registered as a Mitsukoshi Isetan WEB member.
*Please use a credit card in the same name as the one used for your web membership registration for payment.
*Purchase conditions may differ from those in stores.

Further details will be released on Tuesday, July 2nd at 10:00 AM.

With the release of the movie "Mewtwo Strikes Back EVOLUTION" on July 12th (Friday), Pokémon fever is soaring. This pop-up store will feature new apparel such as T-shirts, sweatshirts, and hoodies focusing on Mew and Mewtwo, available for both men and kids. In addition, there will be a wide range of plush toys and new merchandise items making their debut. Men's items will be sold at Isetan Shinjuku Store, Men's Building 1F = Promotion, and kids' items will be sold at the Main Building 6F = West Park/The Stage #6 IN THE HOUSE.

Details regarding the product lineup and entry procedures on the first day will be updated on this page from 10:00 AM on Tuesday, July 2nd. The same products will be available for purchase on the Isetan online store from 10:00 AM on Saturday, July 20th.

"THUNDERBOLT PROJECT BY FRGMENT & POKÉMON" is a joint project between Hiroshi Fujiwara's "FRAGMENT" and Pokémon, which launched in October 2018. The project develops original products based on various concepts, and presentations at "HYPEFEST" and "Amazon Fashion Week Tokyo," as well as the first domestic pop-up held at "THE CONVENI" in Ginza, have generated significant buzz in the industry. This April, the project expanded both domestically and internationally, including the release of limited-edition products at all "DOVER STREET MARKET" stores.

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Pokémon and Pocket Monsters are registered trademarks of Nintendo, Creatures Inc., and Game Freak Inc.

Click here for the NEXT product lineup.