Witte, the fragrance brand created by fragrance designer Sayuri Shiraishi, will be holding a launch event for its new fragrances. On June 1st (Sat) and 2nd (Sun), Ms. Shiraishi, the brand's representative and fragrance designer, will be in attendance to personally introduce the new fragrances and the wide variety of other scents available.

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Witte's appeal lies in its mature worldview that transcends gender roles. It offers fragrances for people who enjoy scents for themselves, not to impress others.

A key feature of Witte fragrances is that they source fragrance ingredients from all over the world and blend them to their fullest potential, allowing you to enjoy the original scent for a long time. The fragrances are also designed to be easily enjoyed by Japanese people, so you can subtly enjoy the scent in business settings or while dining.

Fragrances from 18,144 yen

The new fragrance making its debut this time is "#8 Casablanca," which evokes the Casablanca lily, the flower of June.
At Isetan Shinjuku Store, Men's Building 8th floor, in conjunction with the launch of new products, we will be showcasing a wide selection of items, from new releases to popular staples, including "Fragrance Flower" and "Single Flower Room Fragrance." This event will allow you to relax and enjoy the fragrances, so you are sure to fully experience the world of Whitte.
Why not take this opportunity to find the perfect scent for yourself, one that suits the season and your mood?

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Representative and fragrance designer: Sayuri Shiraishi

During a language exchange program in her third year of junior high school, she encountered fragrances in New York and was so impressed by the role of scent in enhancing inner beauty that she began collecting perfumes. Currently, she owns hundreds of types of perfumes and aromas, has studied under perfumers in both Japan and France, and has established her own brand where she also designs her own fragrances. Drawing on her experience as a former TV Tokyo announcer, she also explores the possibilities of inexpressible sensibilities. Her recommended item is the fragrance "#6 Bay & Black Pepper," which is inspired by the sophisticated gentlemen who frequent Isetan Shinjuku Store, Men's Building .

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Witte's new product launch event: Sayuri Shiraishi makes an appearance.
□ June 1st (Sat), 2nd (Sun) 1 PM - 7 PM each day □ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence


*The first 30 customers who purchase Witte products during the event will receive a special Sora Crystal as a gift.

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.