VALMONT , a skincare brand that utilizes the blessings of Swiss nature and cutting-edge technology, has launched a new cleansing line called "Purity." Isetan Shinjuku Store, Men's Building 1F = Cosmetics will host a "Purity" experience event with treatment therapists for two days only, on May 17th (Fri) and 18th (Sat).

VALMONT new cleansing line "Purity" trial event <br>Try out the "Purity" series with advice from a treatment specialist.
□Friday, May 17th and Saturday, May 18th, 11:30 AM - 8:00 PM each day□ Isetan Shinjuku Store, Men's Building 1st Floor = Cosmetics *Waiting times may occur during peak hours.
*Due to unforeseen circumstances, visits may be canceled, changed, or the staff may be absent at certain times.

The "Purity" cleansing series uses probiotics (live microorganisms) found in Swiss glacial water to replenish and retain moisture and oil in the skin, leading to healthy skin. While remaining gentle on the skin, it comfortably removes makeup with appropriate cleansing power, as well as dirt that causes dullness. It comes in nine different textures, including gel, cream, lotion, and milk, so you can choose according to your preference.

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The smooth, pleasant gel emulsifies and lifts away makeup. (Cleansing Gel "Icy Falls" (200mL) ¥17,820)
This cream, which can remove even waterproof and full makeup, transforms into a fine oil upon contact with the skin. (Cleansing Cream "Wonder Falls" (200mL) ¥17,820)
This cleansing water is recommended for those who want to keep their skincare routine simple. (Cleansing Water "Aqua Falls" (150mL) ¥11,016)
The classic "Cleansing Milk W False," a favorite for 20 years, has been renewed. (Cleansing Milk "Fluid False" (150mL) 11,016 yen)
Despite its oil-free formula, it easily removes even waterproof eye makeup without irritating the delicate eye area. (Eye Makeup Cleanser "By False" (60mL) ¥7,776)

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This finely textured, dense facial cleanser lathers easily, rinses off well, and leaves a refreshing feeling. It washes away dirt while maintaining skin's moisture, keeping skin clean and healthy. (Facial Cleanser "Bubble Falls" (150mL) ¥8,640)
This all-skin type toner provides a refreshing feel and conditions the skin. (Vital Falls Toner (150mL) ¥11,016)

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This scrub, formulated with a smooth cream and newly developed micro-quartz particles, leaves your skin radiant with just one exfoliation treatment per week. (Exfoliating "Face Exfoliant" (50mL) ¥11,124)
This deep cleansing mask, which removes old dead skin cells and other impurities, is recommended for those troubled by clogged pores. (Purifying Pack (50mL) ¥21,600)

Text: ISETAN MEN'S net

*All prices include tax.

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