*All items are for reference only.

Mastering how to put it on and take it off is a key to making it last longer.

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Remember that the key to making your hat last is proper daily care. Many people tend to handle their hats carelessly, and surprisingly, many don't know the correct and elegant way to put them on and take them off. Because of their unique and three-dimensional shape, hats are actually very delicate items.
Especially with Panama hats, avoid putting them on or taking them off by holding the tab (fold line) on the top. This increases the risk of tearing. So, how can you wear a hat to prevent unnecessary damage? Here's a simple explanation for hats in general.

[The correct way to wear it]

When taking it off, do the opposite: "start by taking it off from the back of your head." The important thing is to "hold the brim, not the top, when putting it on or taking it off."
This method is recommended not only because it won't damage your hat, but also because it minimizes disruption to your hairstyle. If your cap doesn't have a brim at the back, you can simply hold the back of the crown instead.

*All items are for reference only.

Be careful of sweat stains in the summer and humidity from rain, etc. Take care when cleaning.

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Finally, let's talk about care. Summer hats are more prone to sweat stains than winter hats. Moreover, due to their material and construction, they are difficult to wash at home, which is a real hassle. Furthermore, there is a risk of deformation if they get wet from recent torrential downpours, but minimal care is possible.

[Order of care steps]

This alone should reduce staining and significantly extend the lifespan of the hat. Also, placing it over a cooking colander of the appropriate size will prevent it from losing its shape. Please give it a try!



Photo: ISETAN MEN'S net
Text: Takahiro Iino

*All items are for reference only.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)