FreshService, a brand offering a range of items from stationery, cutlery, and towels to clothing that can upgrade the lifestyle of its users, will be opening a pop-up store on the 6th floor Isetan Shinjuku Store, Men's Building in the Men's Contemporary section. The pop-up store will run from Wednesday, April 24th to Tuesday, May 7th , where you can experience the brand's world view along with this season's new arrivals.

Fresh Service is a mobile concept store that appears suddenly in various locations with a different theme each time, depending on the purpose, such as food, clothing, or daily necessities. It is envisioned as a "fictional delivery company." Focusing on original products, it releases products that are tailored to the lifestyle of its users through collaborations with various brands.

This event features a lineup of items designed around two seemingly contradictory elements: products that are difficult to mass-produce, allowing you to see the origin and the faces of the artisans, and products that are mass-produced yet highly practical and functional.

Wall clocks shaped into perfect circles using the skilled techniques of woodworkers who create drums and tambourines, original cutlery made in a small factory in Tsubame-Sanjo, Niigata Prefecture, and SUEKI CERAMICS , established by a pottery kiln in Otani-yaki, Tokushima Prefecture. The plates, created in collaboration with [artist name], come in three sizes, allowing for use in different situations. While they feature a simple, professional design, they also possess the charm of folk art.

The items offered by Fresh Service are functional, durable, and possess a beauty born from the elimination of waste, making them easy to integrate into any space and designed for long-term use. We invite you to visit us and experience our extensive product lineup and the world of Fresh Service.

Fresh Service Promotion 

□April 24th (Wednesday) - May 7th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary 

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)
For inquiries via email, please click here.