EVENT
2019.04.17 update

TIMEX's "Archive Collection" is available for a limited time! The "NAVI" series turntable will be available in Japan before anyone else!

04.17 Wed -04.23 Tue
Isetan Shinjuku Men's Building 1F Seasonal accessories and hats
Timex, with its 165-year history and considered an icon of American watches, is hosting a pop-up event! From Wednesday, April 17th, Isetan Shinjuku Store, Men's Building 1F will feature the special "Archive Collection," a line available only at a limited number of stores worldwide, for a limited time. Furthermore, a turntable from the same collection, which allows you to freely combine and select pieces from the "NAVI" series, will be making its debut in Japan.


When you think of Timex, many people probably imagine a rugged, American feel or a pastoral atmosphere. The "Archive Collection" being introduced this time offers a modern interpretation of Timex, proposing a sophisticated collection with attention to strap materials, processing, and details. As it is designed by an Italian design team, it features a world view that is different from anything seen before.

During the event, the lineup will include "METROPOLIS," "PIONEERS," and "NAVI" from this "archive collection." In addition, a unique turntable-style display will be set up for the pop-up, allowing you to freely combine the head and belt simply by rotating it, making it easy to visualize the finished product. You're sure to have fun finding your perfect match.


"NAVI"
Left: Head 13,500 yen
Right: Strap 3,240 yen

This 38mm diameter diver's watch combines elements of traditional diver's watches, such as a rotating bezel and luminous hands.
This series features an olive-colored case for the first time, complemented by orange accents on the dial, second hand, and date display, creating a sharp and striking color contrast. It also includes a function that allows you to roughly determine direction based on the position of the sun.
We offer a wide variety of strap options, including durable, firm ballistic nylon, authentic stone-washed straps, and indigo-dyed twill straps that mimic selvedge.



"METROPOLIS"
Left: Head 10,800 yen
Right: Strap 4,320 yen

Inspired by urban mobility, "METROPOLIS" features reflectors and reversible materials on the strap, making it enjoyable for everything from commuting to nighttime outings.
The antique-style case combined with the yellow crystal creates a unique and distinctive look unlike any other.
The army green nylon strap is reversible, with a reflector placed in the center of one side.


"PIONEERS"
Left: Head 11,880 yen
Right: Strap 3,240 yen

Based on a military watch design, this 40mm case features a highly legible dial with a 24-hour display, a date function, and luminous hands, making it ideal for all kinds of outdoor activities.

The military green strap is made using an authentic stonewashing process, where stones are actually placed in a drum, rather than through chemical treatment.




Timex Pop-Up
 □April 17th (Wednesday) - 23rd (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats

Text: ISETAN MEN'S net

＊All prices include tax.

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Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)
For inquiries via email, please click here.

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