From Wednesday, April 17th to Tuesday, April 23rd, Isetan Shinjuku Store, Men's Building 1st floor will be hosting a promotion for BATONER , a knit factory brand from Yamagata Prefecture. During this period, the 2019 Spring/Summer lineup and Mitsukoshi Isetan exclusive items will be available.

Left) 32-gauge smooth T-shirt (BN19SM019) ¥17,280 Right) Gima icon T-shirt (BN19SM025) ¥19,440

BATONER , a brand from a knit factory in Yamagata with a 70-year history, manages everything from raw materials to finished products, and the meticulous sewing by skilled craftsmen creates a comfortable fit. In particular, their 32-gauge smooth T-shirt is a masterpiece that requires so much time and effort to produce that only three can be made per day.


This promotion features a lineup of clothing designed for comfortable wear this spring and summer, primarily focusing on cotton, a traditional spring/summer staple. Of particular note are the custom-made knit polo shirts with unique silhouettes available only at Mitsukoshi Isetan, and the pack T-shirts with a single-point logo embroidery.

Cardigan ¥28,080

In addition, we have our popular and classic short-sleeved, densely woven knit T-shirts available in eight colors, making us the first in Japan to offer them. We also have cardigans available in eight colors that are perfect for layering during this time of year when temperatures fluctuate wildly.

We invite you to try BATONER knitwear, which utilizes world-class Japanese technology.

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BATONER Promotion
□April 17th (Wednesday) - 23rd (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts
03-3352-1111 (main representative)
For inquiries via email, please click here.