A pop-up promotion focusing on FACTOUM's Spring/Summer 2019 collection will appear on the 6th floor Isetan Shinjuku Store, Men's Building in the Men's Contemporary section. From Wednesday, April 10th to Tuesday, April 16th, a variety of new items will be available, including collaborative items with EVERLAST, a top brand known for boxing and fitness gear.

Factotum is a fashion brand created by designer Koji Udo, based on the concept of "a deep passion for denim and a fusion of high fashion and ready-to-wear clothing." After graduating from a fashion design school, Udo joined BEAMS. After studying in London, he participated in the launch of a domestic fashion brand before starting Factotum in 2004. Each season, he sets a theme based on movies, music, cities and their people, books, etc., and creates clothing inspired by the people, landscapes, and atmosphere that emerge from those themes.

For the Spring/Summer 2019 collection, the wardrobe was constructed around the theme of "The Trap," a film by cinematic legend Stanley Kubrick. Elements inspired by the atmosphere of 1950s America and the film's protagonist, a boxer, were incorporated into various items.

In particular, this promotion features a collaboration with Everlast, a long-established American brand celebrating its 110th anniversary and known as a top brand in boxing and fitness gear. Four types of printed T-shirts will be released, featuring Everlast's signature materials that have been washed to create a textured look.

Text: ISETAN MEN'S net

Factotum Promotion □ April 10th (Wed) - 16th (Tue)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)