Sonrisa, an Italian shirt brand trusted by renowned European fashion houses, will be showcasing its top-of-the-line jersey shirt series, "Elegant Comfort," in its largest variety in Japan from April 3rd (Wednesday) at Isetan Shinjuku Store, Men's Building 1F = Sweaters & Casual Shirts section.

Left/Center: ¥31,320 / Right: ¥34,560

Founded in 1973, Sonrisa is a brand with a factory in Bergamo, Italy. Using top-class fabrics, the brand's shirts are produced in its own factory by skilled craftsmen. Although machine-made, the shirts boast exceptional quality and a delicate, elegant silhouette, exuding a refined air.


Sonrisa's "Elegant Comfort" series of jersey shirts, positioned as their top-of-the-line collection, utilizes printed fabrics specially produced for the brand by Albini, one of Italy's three major fabric manufacturers and considered among the world's finest. This jersey material, made with extremely fine threads that make it look almost like woven fabric, features an exclusive print and is characterized by its soft, smooth feel and high elasticity. The shirts are sewn in-house, and the details, such as the rolled seams, side gussets, and high-quality mother-of-pearl buttons, are reminiscent of dress shirts, adding to their appeal.


At this event, we will be showcasing the "Elegant Comfort" series, including models not usually available at Isetan Shinjuku Store, Men's Building , offering a wide variety of options. These jersey shirts are versatile enough to be worn with jeans for casual styles or with a jacket for business casual. We invite you to experience the exceptional comfort that sets them apart from typical pique fabrics.

Sonrisa Promotion □ April 3rd (Wed) - 9th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts

Photo & Text: ISETAN MEN'S net

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
03-3352-1111 (main representative)