From Wednesday, March 20th, the British heritage brand Fred Perry will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F, Sweaters & Casual Shirts section. The lineup will feature pieces that originate from the brand's archives, which have appeared in various subculture scenes for over 60 years since the brand's inception.

For Spring/Summer 2019, the brand proposes a free and new mixed style that crosses over its unique background, which has been intertwined with sports, subculture, and British classics since its inception.

Fred Perry was founded in 1952 by the great British tennis player, Frederick John Perry. More than 60 years after its inception, Fred Perry continues to insist on being made in England, producing its "MADE IN ENGLAND SHIRT," as well as offering a lineup that modernizes the brand's background, including pullover jackets and track jackets based on archive sportswear.

Pre-release Isetan Shinjuku Store, Men's Building

Polo shirt: 25,920 yen, Blouson: 28,080 yen

For the promotion, the "Reissues" collection, which is themed around archives and consists of classic pieces that are not influenced by trends, was selected.
The collection will feature a knit blouson and knit polo shirt, which are based on the brand's original model and are presented in a modern sky blue, and will be available exclusively Isetan Shinjuku Store, Men's Building . In addition, a wide range of items will be available, including blousons, jackets, knit cutsews, and polo shirts, each with its own subculture background.

Polo shirts: ¥12,960 each

The "M2," originally designed in the 1960s, has recently been rediscovered and revived as part of the archives.
The smoky, retro color palette was apparently taken from a color catalog of the time.

Also being released simultaneously is the "MADE IN ENGLAND SHIRT," commonly known as the "Fred Perry Shirt" and an icon of the brand. A variety of models and colors will be introduced, including the "M12," Fred Perry's 12th design, which features tip lines (two lines) on the collar and sleeves, and the "M2," which is characterized by a single line on the collar and sleeves.

Fred Perry Promotion
□March 20th (Wednesday) - 26th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts

Text: ISETAN MEN'S net

＊All prices include tax.

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Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts
03-3352-1111 (main representative)
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