"Technological advancements are remarkable. I thought I knew that, but when I heard that a customized midsole could be made using a 3D printer in just one hour, I honestly couldn't believe my ears," says Takashi Fukuda, buyer in charge of men's shoes.


From Wednesday, February 20th to Tuesday, March 26th Isetan Shinjuku Store, Men's Building B1F, Men's Shoes will host a limited-time pop-up store for ECCO 's world-first customization project "QUANT-U," which utilizes the latest technology.

The midsole is the part between the insole and the outsole, and it's essentially the heart of the shoe, determining 70-80% of the comfort. ECCO can personalize this midsole in just one hour, so it's no wonder the buyer was surprised.




Standing in front of the original 3D scanner, the process begins with foot shape analysis. In just about 10 seconds, foot characteristics such as length, width, instep height, arch height, and heel size are displayed. Next, wearing sensor-equipped shoes, a 40-second gait analysis is performed using a treadmill (walking machine). Several graphs are visualized showing weight distribution balance such as inward-turning toes and heel weighting, as well as ankle rotation and muscle usage.


The AI combines these two sets of data to form a completely personalized algorithm. The midsole is then completed in about an hour using a 3D printer and delivered to the customer.

SOFT8 sneakers: 82,080 yen
(Measurement, custom midsole, sneaker body)
*Order price

The experience of visualizing the unique characteristics of a customer's own foot shape, and the sense of security and exhilaration that comes from wearing personalized shoes based on those characteristics, is undoubtedly a new and unprecedented value experience.

The model chosen for this order is the "SOFT8," ECCO 's signature simple and minimalist best-selling sneaker. It is available in 13 colors, all curated under the supervision of Isetan Men's.

Reservations have already started, and there are already some time slots filled up on weekends during the event. Walk-ins without prior reservations are possible, but please note that your purchased items will be ready for pickup in about a week!

*The image is for illustrative purposes only.

*For customers who have made a reservation in advance, your order will be ready for pickup approximately one hour after ordering.
*For customers who make a reservation after 7 PM, your order will be available for pickup on the following day or later.

Event Information

ECCO Promotion

□February 20th (Wednesday) - March 26th (Tuesday)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

Order Details ■Price: 82,080 yen (Measurement, custom midsole, sneaker body) *Initial price
*Midsole only: 27,000 yen (for second and subsequent orders based on previous measurement data)
*Sneakers only: 28,080 yen (for second pair and subsequent purchases)

Reservation website: https://quant-u.jp/

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)