Following various initiatives to commemorate its 15th anniversary in 2018, Isetan Shinjuku Store, Men's Building Building, is entering a new phase for Spring/Summer 2019, aiming to become a truly unique and overwhelming presence, "PEERLESS STORE." On the 6th floor Isetan Shinjuku Store, Men's Building , in the Contemporary Casual section, a highly popular brand will join the collection of exquisite designer brands that lead trends while proposing real fashion rooted in lifestyle.

This spring, under the keyword "Style Master," Isetan Shinjuku Store, Men's Building 6th floor = Contemporary Casual will bring together popular brands created by charismatic designers who are well-versed in both fashion and culture. To this renowned brand lineup, two of the most important street brands, NEIGHBORHOOD and HUMAN MADE®, will be added.

NEIGHBORHOOD
Jacket ¥30,240, T-shirt ¥7,560, Shorts ¥22,680, Apron ¥16,200 ■ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
*Scheduled to be rolled out from late March

At NEIGHBORHOOD , we're highlighting the new collection from SPECIMEN RESEARCH LABORATORY (SRL), a line that officially launched in the fall of 2017, based on the concept of "plants," one of designer Shinsuke Takizawa's hobbies. Inspired by the uniforms of a research institute that studies plant specimens, the collection is not only stylish and functional, but also fully reflects Takizawa's lifestyle and cultural depth.

Human Made short-sleeved shirt ¥21,384 *Scheduled to be available from late April Pants ¥28,944 *Scheduled to be available from mid-March ■ Isetan Shinjuku Store, Men's Building 6th floor = Contemporary Casual

Furthermore, this is the third HUMAN MADE shop in Japan. The authentic yet pop and modern collection, themed around "the fusion of past and future," is a testament to the creative director NIGO®, who is also a vintage enthusiast. The shop is full of unique goods, such as animal motifs expressed using "hariko," a traditional Japanese craft. The shop also features the much-talked-about HUMAN MADE® SEVEN, a collaboration with NAOTO from EXILE/Third Generation J Soul Brothers, allowing visitors to fully experience the brand's worldview.

Photo: Tatsuya Ozawa
Text: Junya Hasegawa (america)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)