ISETAN MEN'S , which is about to undergo a renovation this spring, features brands and items bought from both Japan and abroad, skillfully incorporating elements that reflect the times. These include the latest designs and styles that change with the diversification of lifestyles, and classics that possess timeless and universal value. At first glance, the collection may seem contradictory, but through the filter of ISETAN MEN'S, the contours of real men's fashion are vividly depicted.

AURALEE short-sleeved shirts, ¥21,600 each ■ Isetan Shinjuku Store, Men's Building 6th floor = Contemporary Casual
*Available from Wednesday, March 6th

Isetan Shinjuku Store, Men's Building 6th floor, in the Contemporary Casual section, they are offering a limited release of a former hugely popular staple item from AURALEE , the brand created by Ryota Iwai, which has now become an undeniably popular brand. This open-collar shirt, made from their original "selvedge weathercloth," was a long-running staple item that symbolized the collection, which begins with material development, and sold incredibly well.

"Selvedge Weathercloth" is woven slowly and densely on an old-fashioned shuttle loom using fine-count Finx cotton. You can enjoy the unique texture and unevenness of the fabric, characteristic of shuttle looms, as well as the crispness and gentle feel of the original Finx cotton, which is considered the finest of the Giza cottons from Egypt.

Furthermore, as the name "selvedge" suggests, the fabric is intentionally tailored so that the "selvedge" edge is at the hem of the sleeves and body, offering a lighter, cleaner look that differs from typical stitching.

This masterpiece had been continuously released as a spring/summer staple since its debut, but it was discontinued after the Spring/Summer 2018 collection. It disappeared from the collection. Everyone wondered, "Why, when it was selling so well?" but according to Mr. Iwai, the reason was that "it sold too well." It's a noble story, befitting a brand that constantly seeks evolution and continues to take on new challenges.

But still, good things are good. It's human nature to want something even more when you can't buy it, and thanks to the passionate plea of Shun Watanabe, the buyer in charge of contemporary casual wear on the 6th floor Isetan Shinjuku Store, Men's Building , a limited re-production has been realized exclusively at ISETAN MEN'S . It has been decided that it will be released in limited quantities from Wednesday, March 6th.

This ultra-classic item, much to the regret of many fans including buyers, was discontinued due to the brand's commitment to quality. Don't miss this chance to purchase it.

Photo: Tatsuya Ozawa
Text: Junya Hasegawa (america)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)