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2018.12.28 update

Looking back at 2018 with the most talked-about keywords—announcing the "TOP 10" most popular articles! [5th Place ▶ 1st Place]（4/6）




In 2018, pop-up shops, or temporary shops, were extremely popular, ranging from luxury brands to street brands.

Beginning with the Off-White c/o Virgil Abloh™ event in January, which generated buzz with designer Virgil Abloh's visit, the event continued BALENCIAGA in February, NEIGHBORHOOD in March, and LOUIS VUITTON in July, which took over the main areas from the first to the fourth floors of the main building. Furthermore, in November, Kim Jones, who had been appointed Artistic Director of DIOR Men's, launched his first collection in the world with his presence, making it the fastest launch in the world. A series of highly anticipated events took place one after another.

In 2019, starting January 9th (Wednesday), LOEWE , under the creative direction of Jonathan Anderson, will be featured in a promotional display on the 1st floor Isetan Shinjuku Store, Men's Building . A new lifestyle line, "Eye/LOEWE/Nature," will be launched for the Spring/Summer 2019 season.

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