NEWS
2018.11.22 update

POLO RALPH LAUREN releases a commemorative collection to celebrate its 50th anniversary.（3/4）

12.02 Sun
Isetan Shinjuku Men's Building 7F Authentic Wear


"Martini Bear" watch: 275,400 yen

A cheerful bear with a flower in a buttonhole and wearing embroidered velvet slippers evokes the confident and stylish image of Edwardian gentlemen and 1930s Hollywood movie stars. It overflows with Ralph Lauren's love for the timeless tuxedo style.


POLO RALPH LAUREN brand has launched its first watch collection.


The brand has announced the launch of "Polo Ralph Lauren Watches." To celebrate the anniversary, they will unveil the "Polo Bear Watch Collection," the first collection designed under POLO RALPH LAUREN brand. This collection, which fuses the venerable Swiss watchmaking tradition with the beloved Ralph Lauren icon "Polo Bear," will be released in a limited edition of 100 pieces worldwide.

In 1991, the "Polo Bear" was created by the German toy manufacturer Steiff as a limited edition of 200 bears. The stylish "Polo Bear," dressed in miniature POLO RALPH LAUREN clothing, has since appeared in various items, from ties to sweaters, as embroidery, prints, and patchwork. At Isetan Shinjuku Store, Men's Building 7th floor = Authentic Wear, there is a lineup of bears dressed in three different styles: Martini Bear, Preppy Bear, and Spectator Bear. Each is inspired by Ralph Lauren's own dress style and his timeless design signature.


"Preppy Bear" watch: 237,600 yen

The Ivy League look incorporates many of the most enduring elements in menswear, such as rep ties and navy blazers. Ralph Lauren's approach is to bring these elements together and encapsulate the spirit of preppy style.


"Spectator Bear" watch: 237,600 yen

Spectator Bear combines a camel hair overcoat, sweatshirt, and saddle oxford for a day at the stadium. This sophisticated yet laid-back look embodies the brand's core blend of classic sports and youthful style.
This timepiece features bears hand-printed onto a lacquered cream-white dial, complemented by black lacquered hands. The movement is a Swiss-made Caliber RL300-1, hand-finished with Côtes de Genève vertical stripes and circular grain finish, also known as perlage. These exquisite details can be seen through the transparent case back, and a 50th-anniversary plate is embedded in the rotor.

In addition to belts made from French calfskin or exotic leather, the collection includes interchangeable straps featuring the silk twill weave pattern used for ties, commemorating the tie, the first item designed by Ralph Lauren. Three types of tartan checks woven in Italy and three types of rep stripes made in England are available, allowing you to customize your look to suit your mood.


Product details for the "Polo Bear Watch Collection"
Stainless steel case: 42mm diameter, approximately 42-hour power reserve, chronometer, 5 ATM water resistance, interchangeable strap, limited edition of 100 pieces worldwide.

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