EVENT
2018.11.02 update

991/Kyuukyuuichi | "The world has fallen in love" -- Exquisite knitwear crafted by yarn-making professionals is available for a limited time.

10.31 Wed -11.13 Tue
Isetan Shinjuku Men's Building 5F Business Closing
Have you heard of 991/Kyuukyuuichi, a brand that is sending a new history and culture of knitwear from Japan to the world? It is a new knitwear brand launched by Sato Textile, a spinning and knitwear manufacturer in Sagae City, Yamagata Prefecture, one of Japan's leading knitwear production areas. They have brought together the techniques and ideas they have learned, experienced, and cultivated through many years of yarn making and knitwear production, aiming to create something never before seen.

Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing will be hosting a limited-time pop-up promotion from Wednesday, October 31st to Tuesday, November 13th. The collection, which embodies a commitment to craftsmanship, is simple yet basic, allowing you to experience the inherent quality of the items that shines through precisely because of their simplicity.


991 is challenging itself to create unprecedentedly high-quality knitwear, drawing on the know-how that Masaki Sato, representative of Sato Textile and a yarn artist, has gained through his deep involvement in knitting production around the world. This includes everything from original yarn creation and fabric development to the design of three-dimensional patterns incorporating woven fabric patterns that were previously unattainable in the knitting field, and sewing with meticulous attention to detail.

To develop this high-end knitwear, the company carefully selects materials by visiting production areas such as the UK, South America, South Africa, Australia, and Tibet, and trading directly with farms. The lineup features trendy items that bring out the unique characteristics of each material.



Each season, the brand seeks to break away from conventional ideas and explore new challenges in yarn making. For its Autumn/Winter 2018 collection, it developed using "Cotswolds," a British wool with a soft texture and durability characteristic of knitwear, as well as "RaYS," a washable yarn, "Sultan," a wool yarn that is even finer and softer than cashmere, and "Rosario," a yarn that blends Australian merino wool and Uruguayan wool to further enhance the strengths of each.

As before, the brand has researched the characteristics of the yarn and knitting techniques suited to each item, resulting in a lineup that reflects its evolution.

991 Promotion □ October 31st (Wed) - November 13th (Tue)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing

*All images are for illustrative purposes only.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)

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