Berluti , a Parisian fashion house founded in 1895, is currently running pop-up stores at Isetan Shinjuku Store, Men's Building 1st floor (Men's Accessories) until October 30th (Tuesday), and 3rd floor (International Designers/Promotion) until November 13th (Tuesday). We interviewed Mr. Toshiki Toga, who visited the venue, and asked him to share his perspective on the appeal of Berluti , from the viewpoint of someone well-versed in men's fashion and luxury brands.

Event Information

Berluti Pop-up Store

□October 17th (Wednesday) - November 13th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
▶View Berluti products at Mitsukoshi Isetan Luxury Online Store

There are many famous shoes, but this one is completely different from all the others.

Berluti is a bespoke shoemaker founded in Paris in 1895 by Italian shoemaker Alessandro Berluti. However, today it is the only fashion house in the world that offers a total range of products, from leather goods and ready-to-wear clothing to home collections, allowing for full bespoke tailoring from head to toe. We interviewed Mr. Toshiki Toga, a passionate admirer of Berluti and a specialist in luxury men's fashion.

"My first encounter with Berluti was about 17 years ago, when I was the editor-in-chief of 'MEN'S EX.' Olga Berluti (the fourth-generation head of the maison) was visiting Japan at the time, and there were many things she said that really resonated with me. The shoes themselves are also quite different from other shoes, even though there are many famous shoes out there... To me, they seemed like special shoes that even possessed an aura."


Certainly, there are many shoe brands around the world that are considered masterpieces. However, Berluti 's shoes are not merely of the highest quality or the most luxurious; they exude a unique and unparalleled presence.

"There are various theories about men's clothing, not just shoes, but it's said that it hasn't changed much in about 150 years, and enjoying the details is what makes men's fashion interesting. I think Berluti is the only brand that can propose a unique style that doesn't stand out (from the crowd) while still adhering to those things (basics like tradition and rules)."

Mr. Toga, who is so devoted to Berluti that he speaks of it this way, first encountered the "Alessandro," a signature model named after the founder.



"Slip-ons are all the rage right now, but there are times when you need lace-up shoes, right? And when you don't want to look too flat and stiff, Alessandro's exquisite touch of casualness is just right. There are a lot of playful elements in men's shoes, but I like how Alessandro's playfulness is elegant."

NEXT> What is the model that Mr. Toga is so passionate about and owns in multiple colors? A special video is also available!