Neither dress shoes, work shoes, nor Western shoes, a new kind of American shoe.

Ariat International is located in Union City, a suburb of San Francisco, very close to Silicon Valley. It's perhaps not surprising that it attracts people full of modern, enterprising spirit.

"ARIAT Two 24 shoes are handmade using the Goodyear welt construction method. We have factories in the United States and Mexico, but ARIAT Two 24 shoes are mainly produced in our Mexican factory. This factory has been producing Western boots for a long time and has excellent craftsmanship. That's why we can consistently supply high-quality products."

The quality was certainly high from the debut collection. However, Mr. Ito felt that it was still not enough to call it ARIAT Two 24. So he enlisted the help of Miyashita, the men's shoe manager at ISETAN MEN'S .


"When Mr. Cross told me in 2015 that he wanted to launch ARIAT Two 24, the ideal business partner that came up from both of us was ISETAN MEN'S . That's because we believed that in order to become a high-end lifestyle brand, it had to be handled in a high-end showcase."

Last year, their long-held dream finally came true with the launch and a pop-up event at ISETAN MEN'S However, after exchanging ideas with Miyashita, they determined that further improvements could be made in terms of the number of styles, the craftsmanship of the lasts, and the selection of materials. They then spent a full year repeatedly refining the collection, and finally completed a collection they were satisfied with.

"The last is the same as the one sold in the US. That's why we pursued an exquisite fit that suits both Japanese and Western feet. We also rounded the toe slightly, added length, and created a beautiful rise at the instep, resulting in a rugged yet sophisticated look."

What's even more noteworthy is the use of high-quality Horween leather. This results in a smooth, luxurious feel and beautiful aging process. This level of craftsmanship is achieved in a highly skilled Mexican factory. As a result, the plain-toe "Harrington" model offers an astonishingly low price of under 40,000 yen.

"It truly feels like we've been waiting for this moment. I personally love the good old traditional American style, but at the same time, I also love the innovative spirit of Americans. It's a great pleasure to be able to introduce such American culture. Even American cars have recently evolved in performance while retaining their macho design. ARIAT Two 24, which constantly incorporates good things and evolves, might be the most quintessential American shoe. At the pop-up, I think you'll be able to see a new kind of American shoe that's not just work or Western."

Event Information

2 Twenty-Four by Ariat Promotion

□October 17th (Wednesday) - 30th (Tuesday)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)