Sneakers (from left): "MICK" ¥37,800, "ALAN" ¥59,400, "LUCY" ¥45,360

Founded in 1885 in the Marche region of Italy, PREMIATA is a long-established shoe brand with a rich history and tradition, supported by major fashion houses and fashion industry professionals. Graziano Mazza, the fourth-generation president, has revamped the brand image in recent years by adding contemporary elements while maintaining the high-quality shoemaking that has been cultivated over the generations.


Isetan Shinjuku Store, Men's Building B1F - Men's Shoes: While the store has primarily focused on sneakers, this Fall/Winter 2018 season sees the introduction of new leather boots. In particular, the voluminous-looking trekking boots feature a high-quality calfskin upper and a Vibram sole, resulting in excellent flexibility and a comfortable fit. They're perfect for adding a casual touch to suits and jacket-and-trousers outfits, and of course, they also look great with casual attire, making them a must-have pair that you'll want to wear often this fall.

In addition, the latest collection will be available in abundance, including classic sneakers such as "ERIC" and "LUCY," as well as the popular fur-trimmed model "ALAN" for the autumn/winter season. These items will be featured in a pop-up promotion starting on the same floor on Wednesday, October 17th.

Premiata Promotion □ October 17th (Wed) - 30th (Tue)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)