To all of you who love fashion and clothing and are viewing Isetan Men's Net, we propose "gentle care for your clothes"!
From Wednesday, October 17th Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence will host a pop-up event for Libre Yokohama, a laundry detergent seriously designed for clothing by a professional dry cleaner. In addition to showcasing a wide variety of fabric softener-free laundry detergents, there will also be consultation sessions on "how to do laundry" and free sampling events.

From left: Silk & Wool Delicate Laundry Detergent ¥4,320; Laundry Detergent (for sportswear, green apple, bergamot) ¥2,376 each

Libre Yokohama is a unique dry cleaning shop in Yokohama that cleans stage costumes and live performance outfits for top artists both domestically and internationally.
The brothers who run this dry cleaning shop (nicknamed the "Laundry Brothers") have developed an original laundry detergent that doesn't require fabric softener. Developed after much trial and error for those who want to wear their favorite clothes for longer, this detergent is not only gentle on clothes and skin, but also effectively removes dirt with the best balance of coconut-derived cleaning ingredients and amino acids. It prevents color transfer and shrinkage, and leaves clothes soft without the need for fabric softener.

Outdoor laundry detergent
LAST LONG TIME Laundry Liquid ¥4,320

The pop-up store will feature a wide variety of laundry detergents tailored to different scents and uses, as well as ironing sprays, washing machine cleaners, and more. For a limited time, items not usually available at Isetan Shinjuku Store, Men's Building will be available, including outdoor detergents (selling for the first time in a physical store), denim-specific detergents, and wetsuit (swimsuit) detergents.

From left: Denim Wash ¥3,240

Perfect Iron Spray ¥1,998

Washing machine cleaner: 2,160 yen

For those who say, "I'd like to try it, but I won't know until I actually try it..."!
During the event, we will be holding a sampling event (*) where we will be offering special samples of five standard laundry detergents and the newly released denim wash detergent.
Furthermore, on Wednesday, October 17th and Saturday, October 20th, the Laundry Brothers will be holding laundry consultation sessions where they will give lectures on "How to do laundry." Why not take this opportunity to ask them about any laundry-related problems you may have?

(*) You may take home one sample of each type (one serving) per person.

Libre Yokohama Pop-up
□October 17th (Wednesday) - 30th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Laundry Consultation Session by the Laundry Brothers □ Wednesday, October 17th and Saturday, October 20th, 11:00 AM to 6:00 PM each day *Please note that the event may be canceled or changed due to unforeseen circumstances. Also, the brothers may not be present at certain times. Thank you for your understanding.

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.