For autumn and winter styling, choose a scarf that is not only soft to the touch but also beautiful and high-quality to look at. From Wednesday, October 3rd, Isetan Shinjuku Store, Men's Building 1F, Seasonal Goods & Accessories will be hosting a Begg & Co. scarf order event. This will be a special opportunity to order a high-quality cashmere scarf in your favorite color.

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Founded in 1866 as a factory weaving shawls for horse-drawn carriages, Begg & Co. is a Scottish textile manufacturer. Committed to using the finest materials and upholding traditional techniques, the company has garnered worldwide attention for its high-quality stoles, which combine the handiwork of skilled craftsmen—a tradition unchanged since its founding—with the latest technology.


The brand's signature "Aran" collection features carefully selected, high-quality cashmere fabric with a ripple finish achieved by gently brushing the surface with the thorny seeds of the thistle, resulting in a beautiful, wave-like texture and a soft feel. Its appeal lies in the beautiful luster and vibrant colors unique to cashmere. The "Whispy" series, woven delicately with extremely fine threads using patented technology, boasts a soft, translucent texture and surprising lightness, making it suitable for all seasons.

At this order event, you can order your favorite piece from a wide variety of colors: 32 colors for "Aran" and 41 colors for "Whispy." These cashmere stoles, with their instantly recognizable elegance, will be a valuable addition to any wardrobe, adding a touch of sophistication to any style.

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Begg & Coast Stall Color Order Event □ October 3rd (Wed) - 9th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Accessories ■ Models: 2 types (Alan Whispy)
■Price: From 47,520 yen ■Delivery: Mid-November onwards

*All prices include tax.

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03-3352-1111 (main representative)
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