The development concept is "Hide it without being noticed!" -- LAB SERIES "Instant Filter Moisturizer," launching on September 28th (Friday) at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories, is a new weapon from a pioneering brand in men's skincare. It's not just skincare, nor is it a BB cream or foundation; it's a "cream that makes men's skin look great."

LAB SERIES Instant Filter Moisturizer ¥5,184 (50mL) Purchase here

A cream that gives you perfect skin in just one application.

The image used is that of a skincare item that instantly applies a filter to the skin with a single application, like the effect of a high-performance camera app on a smartphone, instantly covering up skin imperfections such as uneven skin tone (makeup effect).
To use, take a pearl-sized amount (about 8mm) onto your fingertips and spread it from bottom to top with your fingers, avoiding the eye area. This is a lotion used as the final step in your skincare routine, which camouflages uneven skin tone and pores and blends seamlessly into the skin.

LAB SERIES "Instant Filter Moisturizer" is a cream that leverages the latest color trends in men's skincare, utilizing Lab Series' cutting-edge color technology to create flawless skin in just one application. When you spread the lightweight moisturizing cream onto your skin, the color bursts from the capsules, transforming into a natural skin tone. With a feel so light you'll forget you're wearing it, it naturally covers skin imperfections such as uneven skin tone, leading to a refined complexion. The lightweight finish that blends in naturally is definitely worth trying.

This is a reliable item for those times when you look in the mirror and think, "I need to do something about my appearance today!"—whether it's when you're tired from work, giving a presentation after a sleepless night, attending a meeting with many new people, or on an important date.

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*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)
For inquiries via email, please click here.