The theme of dunhill's Fall/ Winter 2018 campaign is "Reflection." While respecting British masculine style and tradition, the campaign expresses a style created by the interaction of diverse elements that capture the rapidly changing culture and atmosphere of today.

Dunhill's take on modern British luxury.

Regarding the campaign theme, "REFLECTIONS," Dunhill Creative Director Mark Weston says, "Just like the concept of 'Britishness' that is Dunhill's identity, the image of masculinity that Dunhill represents is diverse, not monolithic. In this season's campaign, we will show you a multifaceted approach to British style, encompassing classicism and tradition, as well as contemporary and avant-garde elements."


For this campaign, which showcases the brand's multifaceted aspects, they enlisted model Clement Chabernaud, who has been featured by numerous luxury brands and has even appeared in Dunhill's runway shows, and photographer Jack Webb.

By capturing Clément walking through London, a city that changes with the times, from within the timeless Bourdon House of Alfred Dunhill's flagship store, a visual effect is created in which reality and fiction resonate and echo each other.

Clément Chavernaud's Executive Style

Clement is wearing pieces from Dunhill's Fall/Winter 2018 collection, where tradition and casual styles are skillfully blended, freely layering outerwear under a supple cashmere tailored coat. Even when mixing masculine leather items with trousers, boots, and bags, an easy and relaxed mood permeates his look.

Coats: Left: 388,800 yen , Right: 421,200 yen

As the concept of luxury constantly shifts, the "executive style" undergoes repeated cycles of construction and decline, accompanied by various interpretations. Dunhill maintains its masculine identity as a luxury fashion brand while expressing the diversity of a British brand that transmits contemporary culture.

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