Summer is the perfect time to show more skin, so choose jewelry that shines beautifully against your bare skin. Lono , a leading brand of Hawaiian jewelry , offers exquisite carvings and a dazzling brilliance that you'll appreciate the moment you wear it. From August 1st (Wednesday), a limited-time pop-up store will be held on the 1st floor Isetan Shinjuku Store, Men's Building , in the men's accessories section . The pop-up will feature collections of traditional designs, as well as items not usually available at Isetan Shinjuku Store, Men's Building . We will be showcasing a variety of jewelry pieces that make a statement on their own.

(Clockwise from left) Honu charm (large) ¥16,200, (small) ¥10,800 / Rope chain (50cm for necklace) ¥9,288 / Whale tail charm (medium) ¥19,440 / Rope chain (YG) from ¥37,800 / Initial charms ¥34,560 each

This brand takes its name from Lono, the god of love and peace and one of the four major Hawaiian deities. Each piece is hand-carved by Hawaiian artisans, resulting in a delicate yet substantial feel that captivates both those who see and those who wear it. At the same time, each design and carving pattern is imbued with meaning related to good fortune.


The whale tail, said to bring happiness to those who see it, is a signature item of the brand, incorporating the shape of powerful waves. The honu, the guardian of the sea, is imbued with the meaning of bringing good fortune to the wearer.

Ask the store's stylists about the meaning behind each item, and we recommend selecting something with a "special meaning" that you can imbue with your wishes, not only for your own outfit but also for anniversaries or as a gift.

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Rono Pop-up
□August 1st (Wednesday) - August 7th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)
For inquiries via email, please click here.