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2018.07.17 update

[Feature] How to Choose the Right Sunglasses: Top 5 Trendy Sunglasses for Summer 2018（1/2）

EYESTYLE, a brand that develops highly fashionable brands and designs based on the concept of "STYLE YOUR EYE" (styling your eyes with eyewear), is holding a sunglasses promotion at Isetan Shinjuku Store, Men's Building 1st floor promotion area until July 24th (Tuesday). Approximately 15 brands of sunglasses and eyeglass frames, including luxury brands carried at Isetan Shinjuku Store, Men's Building are gathered in one place.


Tani Seiya from "EYESTYLE" shared with us the trends for this season.

The appeal of sunglasses lies in their combination of practicality—protecting your eyes from the sun—and fashionability—adding individuality to your style. Seiya Tani of "EYESTYLE," which proposes various styles through eyewear, advises, "When choosing sunglasses, the most important thing is the size. Check these three points: ① The width of the sunglasses matches your face, ② The front of the sunglasses aligns with your eyebrow line, and ③ It matches the line of your cheeks."

Unlike eyeglasses, which are primarily for vision correction, sunglasses offer the enjoyment of choosing a favorite brand or a design you fall in love with at first sight, making it fun to select them based on design. According to Tani, this year's sunglasses trends include "designs that interpret 'vintage' in each brand's own way, and smaller lens sizes are also popular."


Each brand is interpreting "vintage" in its own unique way, and the designs and smaller lens sizes are the trends this summer.

A promotion is currently underway at Isetan Shinjuku Store, Men's Building 1st floor, until July 24th (Tuesday) ( ►Click here for event details ).


This sunglasses promotion is the largest pop-up event at the store, bringing together approximately 15 brands. The lineup of Alexander McQueen and Bottega Veneta is particularly rare. GUCCI and Saint Laurent also boast a wide selection of items.

What are the latest sunglasses trends according to the next generation of stylists?

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