Simple, universally flattering designs that still incorporate trendy and playful elements. AMI PARIS , a Parisian brand popular for its unisex appeal, was once supported by a select group of fashion-forward individuals, but has since gained significant recognition. Now, it's a brand that's gaining attention not only among fashion-conscious people but also among popular artists both domestically and internationally, as well as stylish fashion leaders.

This time, we'll give you a sneak peek at some of the must-have items from AMI PARIS 's Spring/Summer 2022 collection, items that are both approachable and on-trend.

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A brand created by talented individuals, open to everyone.

AMI PARIS is a brand launched in 2011 by Alexandre Mattiussi, a designer who built his career at numerous fashion houses including Dior and Givenchy.

A highly skilled designer who is a regular at Paris Fashion Week, her eye-catching items are also popular, and in particular, items featuring her signature "AMI DE COEUR = Soulmate," which combines a heart with the brand's initial "A," attract a lot of attention every season.
The brand name "AMI" means "friend" in French. Designed with his friends in mind, the brand has remained committed to creating comfortable, real-world clothing since its founding. The accessible price point is also a major draw. Beyond the boundaries of men's and women's fashion, it's unisex, allowing people of all ages and genders to enjoy trendy fashion.

For the Spring/Summer 2022 season, classic items like T-shirts and polo shirts will continue to be popular. Classic colors like white, black, and gray are accented with a striking red logo.

This season, focus on "NEW models x NEW colors"! Get into a cheerful mood with bright colored items.

This season's must-see from AMI PARIS is pastel colors! While AMI PARIS is strongly associated with monochrome colors like white and black, this season they've released many items in pink and light blue, adding a bright and pop image. Some items are already available at the Isetan Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building 6th floor Men's Contemporary, and depending on the color and size, you can purchase them immediately.
In the new normal of fashion, the key is to embrace and enjoy it. Try incorporating pastel colors to lift your spirits and make your steps lighter.

1. T-shirt | UTS002.726

A pop T-shirt that can make you look stylish even when worn alone.


This season, the classic T-shirt is available in bright pastel colors. The silhouette is a trendy oversized fit, offering a relaxed feel. Unlike the classic red logo, the chest features an ADC logo in the same color as the body, giving it a modern look. The wide range of colors and sizes available is also noteworthy.

2. Sweatshirt | UTW002.747

Traditional and sporty items can also be made to look stylish.


This is another perennially popular sweatshirt. While it's a sporty item, the pastel colors give it a stylish and sophisticated look. It can be worn casually on its own, or layered with a shirt underneath for a chic outfit. The oversized silhouette and compact length create a relaxed yet neat fit.

3. Zip Sweatshirt | UTW502.747

A pullover that gives off a light and breezy feel, a step ahead of the curve.


This sweatshirt features a rare zip design. It gives off a stronger sporty impression, making it perfect for those who want to stand out. This half-zip pullover has been steadily gaining attention since last year, and is especially recommended for those who want to create a trendy look. Wearing a brightly colored inner layer underneath and playing with contrasting colors is also an interesting styling option.

4. Parker | Left: UTW402.747 Right: UTW202.747

A simple design parka that creates a sporty look.


A hoodie that looks great on its own is a must-have item this season. A zip-up hoodie is also recommended for those who want to layer with a T-shirt or shirt underneath. Because it's easy to put on and take off, you can wear it for a long period throughout the season. Both styles feature hoods that stand up nicely, giving them volume and a high-quality finish.

5. Half Pants | HSW602.747

The pastel-colored shorts add an extra touch of lightness.


Made from jersey material, it's comfortable to wear, and the pastel colors give it a stylish look. What's more, since it's made from the same material as the sweatshirt items mentioned above, it can be worn as a set. You can easily create a coordinated outfit. The knee-length design prevents it from looking childish. The ADC logo is featured at the hem for an added accent.

6. Cap | UCP214481

If you want to add some fun with just one item, check this out!


With sporty styles popular this season, one surefire way to add a touch of lightness is with a cap. This cap, with its ADC logo in the same color as the body, creates a modern impression. The shallow fit is also a key feature, allowing you to wear it with your eyes brightly visible even while wearing a mask. It comes in a wide range of colors, from easy-to-wear basic colors to pink that can be used as an accent color.

View AMI PARIS products on the Mitsukoshi Isetan online store.

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Text: Ryuta Morishita

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary, Tel: 03-3352-1111 (Main number)
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