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2018.07.02 update

[Opening Report] Alexander McQueen | The "Blue Rose" exclusive to Isetan Shinjuku store is in full bloom.（2/3）

A limited capsule collection featuring blooming blue roses.

The pop-up store's interior, which beautifully showcases the rose-inspired collection against McQueen's signature strong design aesthetic, is inspired by the runway where the Fall/Winter 2018 men's collection was presented. The contrast between the inorganic concrete-like walls and the natural wood further emphasizes McQueen's love of nature.

The highly anticipated exclusively at Isetan Shinjuku Store features the collection's signature "red rose" motif expressed in "blue," inspired by Isetan's CI logo. The blue roses on the popular "oversized sneakers" are hand-painted by artisans, each piece exuding a unique, one-of-a-kind presence through the movement of the brush.

Mitsukoshi Isetan Luxury Online Store 'NORENNOREN'

Furthermore, the apparel features "blue rose" prints and embroidery, and is full of clever details such as prints that become visible when you open the folded cuffs of denim or the slash zippers on the elbows of hoodies and sweatshirts. The capsule collection also includes bandanas, caps, SLGs, and sneakers, allowing you to enjoy a total coordinated look.

NEXT> Also pay attention to new oversized sneakers and accessory layering.

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