2018.06.25 update

[Open Report] MONCLER | "MONCLER GENIUS" -- The first genius opens up new frontiers for the brand [Updated June 25th (Mon)](1/3)

MONCLER GENIUS, a major collaboration project between MONCLER and eight geniuses, has finally launched! The first collaboration, "7 Moncler Fragment Hiroshi Fujiwara," features 22 items, including 3 items exclusively at Isetan Shinjuku Store and 6 items available exclusively at Isetan Shinjuku. A limited-time pop-up store is being held on the 1st floor of the main building at The Stage until June 26th (Tuesday).

Event Information

MONCLER Pop-up Store

□Wednesday, June 20th to Tuesday, June 26th
□Main Building 1st Floor = The Stage
▶Check the latest stock availability here


Check here for the latest stock availability *As of 8 PM on Monday, June 25th


The new MONCLER features "black" as its main color, conveying a sense of strong will.


The "7 Moncler Fragment Hiroshi Fujiwara" capsule collection reinterprets MONCLER 's DNA by using Hiroshi Fujiwara's own eclectic elements and imagination, as if gathering fragments together.

Displayed as the face of the pop-up store are two items: the "SVEN" bomber jacket, inspired by 80s teenagers and college campuses, and the "MAZE" bomber jacket, inspired by concert backstage (dressing rooms and backstage areas), which is a shirt model with down padding. The theme of this collection, "BACKSTAGE," is symbolically lettered on the back of each jacket.


Particularly striking is the shift from MONCLER 's signature French tricolor to a black color scheme that conveys a sense of strong will. Along with the message of "BACKSTAGE," which is heavily influenced by Hiroshi Fujiwara's deep connection to music, the black-dominated collection emphasizes a modern finish.

Items from the highly anticipated second drop will also be available for pre-order.