2018.05.29 update

Wiener Blut | Two captivating fragrances inspired by Freud, the founder of psychoanalysis, will be released on Wednesday, May 30th.

Wiener Blut is a unisex fragrance brand founded in Vienna, Austria in 2009. The brand name is derived from the title of a waltz composed by Johann Strauss II in 1873 and means "Viennese spirit."
To recreate the essence of 19th-century Vienna, a period of unprecedented cultural flourishing, they offer fragrances based on recipes from that era, but adapted with a modern sensibility.
This time, on Wednesday, May 30th, a new fragrance, "Freudian Wood," and a limited-edition fragrance, "Unheimlich," will be released.


Freudian Wood 100mL 28,080 yen
(Country of origin: France)

"Freudian Wood" is a fragrance inspired by the intellectual movement of fin-de-siècle Vienna, particularly by Sigmund Freud's "The Interpretation of Dreams" (first published in 1899), who is known as the founder of psychoanalysis.
According to Freud, the author of this book, wood represents women, especially women's breasts, which is a hint of the milky and woody scent. The sweet woody notes, combined with the scent of lactones representing breasts and nourishment, evoke the intimate feel of skin. The overall noble impression is created by expensive natural ingredients such as ambergris and sandalwood. The delicate and approachable fragrance, which shows various facets, creates an effortless luxury.

■Top notes: Mimosa, rose, ambrette seed, cypress
■Middle notes: Lactone (milk), cumin, sandalwood, costus
■Base notes: Ambergris, Labdanum, Musk



Unheimlich 50mL 24,840 yen
Limited edition of 500 bottles worldwide (Country of origin: France)

Additionally, the limited-edition fragrance "Unheimlich" comes in a special black package, limited to 500 bottles worldwide. The inspiration for this fragrance also comes from Sigmund Freud's 1919 essay "The Uncanny." The result is a uniquely complex scent that simultaneously combines darkness, cleanliness, filth, purity, eroticism, unease, and curiosity.
Furthermore, this fragrance features a special design with a black bottle cap and pump, as well as a 50mL glass bottle. Because it uses luxurious natural ingredients, you can enjoy the complex evolution of the scent.

■Top notes: Cardamom, pink pepper, aldehydes
■Middle notes: Cacao, Costas, Lavender, Jasmine, Iris, Cumin, Wild Leather
■Base: Opoponax, Ambergris, Vetiver, Birch Tar

View Wiener Blut related products at Isetan Online Store


*Quantities are limited. Please note this in advance.
*All prices include tax.

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