EDITORS' PICK
2018.05.30 update

A playful touch of French style for a casual holiday look.

From business wardrobes to travel bags, this summer's new brands captivate with items that combine beauty and practicality.


Inspired by the uncompromising playing style of Serge Blanco, a legend in French rugby, the brand was launched in 1992. Its philosophy is based on an insatiable pursuit of quality in its manufacturing. The brand is sold at its flagship store in Paris and other renowned department stores throughout Europe.

Serge Blanco short-sleeved shirt: ¥24,840
T-shirt: 11,880 yen, Pants: 28,080 yen

This spring/summer marks the debut of the French brand "Serge Blanco" in Japan. Named after a prominent French rugby player, the brand offers versatile casual items in sophisticated French colors. Prints and motifs exude a playful, spirited flair. For example, this T-shirt features a skull motif on the chest, but with a twist, incorporating a peaceful collage of flowers and plants. The collection offers items that add a subtle touch of playfulness to your weekend wardrobe.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)
For inquiries via email, please click here.

Related Articles

Popular Products