When asked the straightforward question, "What makes a good shirt?", Yuki Yamaura, buyer for International Luxury on the 4th floor of Isetan Shinjuku Store, Men's Building replied, "It's the item that's closest to your skin, so it's a shirt that's comfortable and stress-free to wear." The Neapolitan shirtmaker BORRIELLO , which we're featuring this time, is run by Fabio Borriello, the second generation owner, who is attracting attention as a "leading figure of the next generation."

Event Information

BORRIELLO Trunk Show

□Sunday, May 20th, 11:00 AM - 6:00 PM

□ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury

BORRIELLO shirt ¥38,880

Why Isetan Men's is paying attention to BORRIELLO

"Shirts are delicate items, and everything from the fit, design, fabric, and stitching is important. All of these are sensitive, but since it's something that comes into direct contact with the skin, a softer shirt fabric is definitely more comfortable," says Yamaura. "Furthermore, I would say that 'Japanese men love shirts.' Each customer has their own preferences, prioritizing stress-free comfort over looking good, and they feel that finding the right balance for themselves is a very important aspect of shirts," he adds.

Born in Naples, BORRIELLO offers "classic and dressy shirts" for Japanese men who love shirts. The beauty of its craftsmanship is appealing, with its ten points of handwork that are essential to shirtmaking, the soft comfort provided by the tailoring of the supple shirt fabric, and the refined collar shape that looks great with a tie. The combination of the abundant Neapolitan handwork and the beautiful 120-count shirt fabric suggests the potential of this shirtmaker to lead the next generation.

What is Yamaura's approach to business style in the height of summer?

"In the more than ten years since Cool Biz began, what has been brought to Japanese men is the call to broaden their clothing options," says Yamaura. While department stores and manufacturers have made various suggestions to businessmen who have been experimenting with "what to wear and how to wear it?" to cope with the temperature, moving away from the rigid style of dark suits and ties, the current Cool Biz style of dress is nothing more than sloppy attire.

In short, the conclusion is that simply removing your tie doesn't make you "Cool Biz." While shirts have become casual across the board due to the influence of Cool Biz, here we want to emphasize the direction of dressing up. A dress shirt with a beautiful collar shape, like those from BORRIELLO , and extremely soft to the touch.

BORRIELLO offers a lineup of shirts that make you feel good when you take off your jacket, and shirts that are so comfortable you'll instinctively reach for them in the morning. At Isetan Shinjuku Store, Men's Building 4th floor, they offer 12 styles in 5 collar types, including tab collars and wide collars. Enjoy this summer in a valuable shirt that has everything you need in a shirt.

Event Information

BORRIELLO Trunk Show

□Sunday, May 20th, 11:00 AM - 6:00 PM

□ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury

Order Details ■Price: (10 points) from 49,680 yen, (15 points) from 71,280 yen ■Delivery: Approximately 2.5 months later

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)